Erik Gütschow is a german-brazilian designer & researcher focused on crafting narratives related to media poetics, culture, art and communication.

I have over +8 years of experience working in agencies and consultancies as a brand strategist/designer.

I research, design and direct on my own and for projects wanting to escape the pinterest common-place.

Currently based in Barcelona doing the Masters in Design for Emergent Futures at Elisava

rkguts@gmail.com

Places I’ve Worked

Fbiz (2018-2019)

MullenLowe (2019)

Scoop&Co (2020-2023)

ccarta (2023 - now)

Freelance (2018 - now)

Awards

Ink House 2018 (First Place)

Effie Awards 2019 (Shortlist)

Tokyo Type Directors Club 2022 (Shortlist)

LAD Awards 2023 (Shortlist)

Published Research:

“The Antiplot as Propaganda: cinematographic caos and avant-garde narratives in advertising” (2019), tutored by João Anzanello Carrascoza

Things I Do

Visual Design & Creative Strategy

Qualitative research & Trend Mapping

Narrative Concepts and Treatments for Audiovisual

Consultancy projects related to media, culture, design, creative businesses. etc

Some clients and collaborators:

Google Cloud
Havainas
Jeep
Itaú
Heineken
Brasceras
WGSN
C&A
Danone
Elisava
IAAC
FabLab
CLUBE
ETH Zürich