Can you build it? Enzo Mari meets CNC routers in a park

“loopinpindorama” in São Paulo was group exhibition that articulated works from the gallery’s collection alongside those of guest artists, bringing together different generations and visual languages based on recurrences, continuities, deviations, and interruptions in Brazilian artistic production. The show is curated by Felipe Molitor.

Ccarta developed all the communication assets for the exhibition, including environmental graphics (wall vinyl/signage), the exhibition floor plan and wayfinding map, a printed brochure, the press release, and animated graphic motifs.

About the show: the portmanteau word that titles the exhibition stems from an imperfect overlap: looping—a term associated, in the audiovisual field, with the continuous repetition of a sequence—fuses with Pindorama, a toponym of Tupi origin related to the territory today called Brazil. This invented word condenses, through its sonic loops, a familiar yet unsettling feeling: that of something that returns, feeds on itself, and insists on continuing. In a year once again marked by general elections, loopinpindorama takes this movement less as a theme than as a condition: rather than proposing a portrait of the country, the exhibition dwells on images, forms, and impasses that reappear over tim

Photo: David Granizo